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Photographer portfolio saved by Backblaze

Thousands of photographers use Backblaze to protect their digital photos, in part due to the recommendation of some great photo sites such as Photojojo, Stuck in Customs,
Digital Composting, TWIP, NSLog(); and many others.

This week one of our customers sent us a note to show some of the 400 GB of photos recovered from Backblaze - and a reminder that it doesn’t have to be a catastrophic event to cause data loss:

I can’t thank you enough for the quick responses yesterday and the work your team has done to help me and my wife out with restoring this hard drive.

I have to say that the story behind the E drive isn’t anything to write home about, but it wasn’t until we needed something on this drive that we realized it was no longer being recognized by our computer.

This is when the panic set in, as my wife is a well known photographer out here in the Philadelphia area and a good bit of her portfolio work is on this E drive.

To say the least, she is so thankful to know that her work wasn’t deleted.

ErikaLetitia_bike
ErikaLetitia_IRbeach
ErikaLetitia_JB1ErikaLetitia_SJ4

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Backblaze release 1.0.1.190 and 1.0.1.191

New release
Backblaze has made a new release available. Users will start being automatically upgraded later this week. Below are the enhancements in this release:

Release Date: 8/31/09
Windows Version: 1.0.1.191
Mac Version: 1.0.1.190
Auto-Update: All Users

Complete Snow Leopard Support (Mac)
* Re-written installer to support Snow Leopard security model.
* 64-bit support for higher performance.
* Backblaze Preference Pane properly morphs from System Preference Pane.
(Note: previous version supported, but this one has complete standards adherence.)

Additional Exclusions
* Excluded Retrospect “.rdp” files from backup since Backblaze is not designed to backup backups. Excluded additional temporary files reported by customers. (Windows)
* Excluded 2 GB “sleep image” (RAM snapshot from when laptop went to sleep.) (Mac)
* Excluded all “dot” folders in /Users/ which should not be backed up. (Mac)

Sped Up Indexing
New files are detected quicker by no longer indexing “/Network”, which is not backed up anyway. (Mac)

Improved Accessibility
Added keyboard navigation in Backblaze Control Panel to support blind users. (Windows; Mac coming soon.)

Enhanced Localization
More accurate internationalized numbers and dates for each locale. (Mac)

Other (Mac)
* Fixed bug where Backblaze icon & popups sometimes would not appear.
* Fixed code signing to generate appropriate log warnings.
* Added new file types to reports.
* Fixed sorting bug when a folder is added to the Exclusions list.

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Backblaze supports Snow Leopard

Snow Leopard
Apple launched OSX 10.6 Snow Leopard on Friday and not only is it faster and smaller, but also adds a few new features and core services. But for many, the price of just $29 seemed to be the primary reason to upgrade.

So, were these really enough for people to rush out and buy the new OS?

Well, we know that Backblaze customers are early adopters, but considering nearly 1/4th of all Backblaze Mac customers have already upgraded to Snow Leopard - it seems Apple’s customers think the new Snow Leopard is a worthwhile upgrade.

Thinking about upgrading to Snow Leopard?
Read our short Snow Leopard upgrade page for Backblaze:
https://www.backblaze.com/snowleopard.html

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Backups in Baghdad:
Protecting data around the world

“Jason”, not his real name, is an electrical engineer contracting for the military. I wanted to share the comments and photos he sent us about his experience with Backblaze in Bagdad:

My being here is a once in a lifetime opportunity, and I
don’t want something like a hard drive failure to sour it. My computer
is my livelihood, and not having to worry about my irreplaceable data
allows me to focus on the mission in support of the Coalition
soldiers.

That being said, bandwidth is at a premium, and Backblaze has been
great to let me know EXACTLY what’s backed up, what needs to back up,
and for being able to adjust how much bandwidth it uses has also been
critical.

My family will be very happy to see all the photos that I
have taken over my travels and stay while in Baghdad, and I’m glad
knowing that even if my computer is damaged or destroyed, I will be
able to get that data back.

Here are a few of Jason’s photos of Baghdad:
Baghdad Backup 1483small
Baghdad Backup 1849small
Baghdad Backup 1445small
Baghdad Backup 1849small

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MacWorld Brings Back Steve Jobs

MacWorld Brings Back Steve Jobs
Sometimes its the little things that warm my heart. In January, many of us hoped to see Steve Jobs on stage as the keynote for the MacWorld event. We decided to show our support by making “Bring Back Steve Jobs” posters and passing them out the morning of the keynote.

Today a very cool time lapse video by Peter Belanger showing the making of a MacWorld cover circulated around our office.

Then, someone noticed that at about two minutes into the video, as he is walking down the hall at MacWorld magazine, posted in the middle of the glass wall of someone’s office is one of the “Bring Back Steve Jobs” posters we had created. Made me smile to think someone is still enjoying the posters and thoughts.

See Peter’s fantastic video here: Cover Creation

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Syncplicity shutting off Mac users

Syncplicity shutting off Mac
Backblaze welcomes all Syncplicity users with a 15% off coupon!

While synchronization and backup are not the same, some users try to use sync’ing as a form of backup. Synchronization provider Syncplicity had a Mac version in beta for a while…but last week announced they are pulling the plug on it because of technical issues.

Were you using Syncplicity Mac beta to backup computers?
Sign-up with Backblaze!

You’ll get:
* Unlimited storage
* Just $5 per month or $50 per year (1/2 the price you were paying)
* A 15% coupon off your initial purchase (COUPON: SYNC2BLAZE15)
* A company that adores the Mac

Note that you need to use the coupon by July 31st, 2009 - the day Syncplicity shuts off service.

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Backblaze release 1.0.1

New release
Backblaze has made a new release available and all users are scheduled to be automatically upgraded over the next two weeks. Below are the enhancements in this release:

Release Date: 6/8/09
Windows Version: 1.0.1.161
Mac Version: 1.0.1.162
Auto-Update: All Users

This release is primarily a maintenance release to add system checks and make the service continually more robust in addressing corner cases.

“Offline” Message Fix
Some users have seen a blue notification icon and message saying the computer was offline though they were connected to the Internet and backups were continuing. This could occur when users switched between multiple networks (wired, wireless, etc.) While this did not affect backups, Backblaze will show the right message now.

Computer Clock Offset Notification
Backblaze relies on the customer’s computer clock to be fairly accurate in order to properly tag the date files are created, modified, and backed up and keep this in sync with files in the datacenter. This release added a notification if the computer’s clock is incorrect by more than 2 days.

Cloned Hard Drive Fixes
Several small improvements were made to make it easier for users who cloned their hard drive to select and unselect drives.

Uninstall Message Touchup
A few users uninstalled and thought this cancels billing. (It actually frees up a license for use on another computer.) Added a message to explain this in the uninstaller.

Self-Checks for Modifications
Some Backblaze installations have seen issues where the user or other software has deleted, modified, or moved files that are internal to the Backblaze service. Added numerous internal self-checks that will automatically fix issues or notify the user.

Signed Binaries (Mac)
Windows binaries have always been signed. Mac binaries are now signed in preparation for Mac OS 10.6 (Snow Leopard) release.

Improved Restore Downloader (Mac)
Sped up application to download files selected for restore.

Enforce Password Compliance
Added checks to enforce all new passwords entered do not contain characters that could be misinterpreted by different browsers.

Changed Log File Names
Log files were renamed with unique names (such as “bztransmit01.log” instead of “01.log”) to enable customer to search easier if needed for support.

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Backup Awareness Month winners

Backup Awareness Month
June was Backup Awareness Month and every day we chose one person who installed a free trial to receive a one-year subscription to Backblaze. We received a lot of great feedback from the daily winners, many being shocked to have won something and thrilled to have the security of knowing they were backed up.

As promised, we also selected one of the daily winners for the big prize of a Nikon Coolpix P90 digital camera. We also asked each of the daily winners where they learned about Backblaze and are giving that person an identical camera.

All the daily winners

Zé Rui Marques
Tim Slater
Michael Koch
M. S.
Tom Hutchinson
Andreas Marnevall
Mick Logan
Brian Bedrick
Quinn Roberts
Lex Vilanova
Nick Phillips
Andrea Palumbo
Brian Murphy
Keith Nugent
Leana Lucas
Suzanne Beal
Cole Crain
Laurel McConnell
Van Peterson
Hunter Thompson
Chris Chase
Aaron With
Jim Selchow
Mark Armstrong

And the grand prize winners are…
* Keith Nugent - who learned about the service on Twitter and TWIP from…
* Ron Brinkmann

Congratulations Keith for winning both a year of Backblaze unlimited online backup and a Nikon Coolpix P90 camera!

And thank you Ron for helping Keith learn about the Backblaze online backup solution…and congratulations on winning the corresponding Coolpix camera!

Happy Backup Awareness Month!

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Cloud Computing: Takeaways from the GigaOm Structure 09 conference

GigaOm Structure 09

One year ago I attended Cloud Camp, a gathering of early adopters of cloud computing. Primary questions there centered on: “How do we define cloud computing?

Last Thursday I attended GigaOm Structure 09 and the discussions were full of cloud computing success stories, explanations of deployments, insights about how to scale bigger, offerings of cloud services at various levels and more. Below I summarize my takeaways from the day’s events.

Is Cloud Computing Real or Just a New Term for Old Technologies?
The short answer: Yes.

Many of the concepts of cloud computing have existed for years: large datacenters, hosted servers, online service offerings (think Yahoo! Mail), and even multi-tenancy (in most mainframes.) In part, cloud computing is a packaging of these into a term renovated for today.

However, cloud computing is more than just marketing. It is both a business model and technological change for the providers and consumers of these computing services. While startups could have always avoid directly deploying hardware by paying a hosting provider, the ability to pay for usage rather than signing year-long contracts dramatically changes the playing field when launching a new service with unpredictable demand.

What are the Tiers of Cloud Computing?
Cloud computing is standardizing on three key tiers:
* Infrastructure-as-a-Service
Amazon Web Services‘ EC2 and S3 are primary examples in this category where raw computing power such as processing and storage can be rented. GoGrid, Nirvanix, Rackspace, Savvis, and 3Tera are other examples. Some of these offer the infrastructure as a web-service, where you simply purchase “1 GB of space.” Others offer a hardware-as-a-service model in which you actually specify how many servers you want and how they are configured. Control versus the desire for hands-off outsourcing will drive which of these two models is ideal for your organization.

* Platform-as-a-Service
Google AppEngine, Force.com, and Microsoft Azure are primary examples in this category where a hosted development environment is provided upon which applications can be built and the underlying hardware is abstracted out. These platforms are ideal for developers wishing to get products to market quickly, but lock-in to the platform can be a concern. Some vendors are attempting to offer the ability to use standardized frameworks that could be portable, but this is in its infancy. Facebook Platform is also an example of a platform-as-a-service, though one in which applications would be deployed only within the Facebook experience rather than on the public Web.

* Software-as-a-Service
Examples of this category are all around us: online banking, Yahoo! Mail, Google Apps, and, of course, Salesforce.com.

What level should you engage in? As a consumer, the answer is obvious: you are simply a user of numerous software-as-a-service offerings. As a developer, you may choose to build upon an infrastructure-as-a-service or platform-as-a-service, depending largely on your desire to tradeoff control versus speed of deployment.

Will there be a Segmentation Amongst Clouds?
Scale is a critical component of clouds since the ability to scale up and down quickly relies on having both a large deployment and multiple-tenants across which spikes are smoothed out. However, companies consuming cloud services may have differing requirements that would push vendors to offer different clouds types. A basic examples of this segmentation is the different size server instances offered through EC2. However, other possible needs include quality-of-service guarantees, HIPAA or SAS70 compliance, or specific geographic or hardware requirements.

We are already starting to see cloud differences appearing:
* Amazon focuses on a broad-based offering.
* Nirvanix focuses on clouds for enterprises.
* RackSpace focuses on customer support.

Will clouds segment? Yes, but likely into a handful of major sites that still allow for the scale required to extract the benefits of cloud computing.

Does Cloud Computing mean the end of Scalability Issues?
Startups bringing the next high-definition-video-social-network may become wildly successful and require quickly scaling to millions of users. Cloud computing purports to easily address this by enabling these companies to simply add servers and storage as quickly as they are needed. While this may seem to solve all scalability issues, developers that have dealt with scale in the past understand that the fundamental architecture of the application needs to be developed to handle scale issues and cannot purely rely on scaling hardware.

If a program requires significant computation and the code is written to allow parallel processing, adding CPUs in the cloud can enable the computation to happen much quicker. Alternatively, if the code were written single-threaded, no amount of extra hardware will help speed the process. Cloud computing may reduce the need for system administrators on staff, but it does not negate the requirement for top-tier engineers.

And Finally, is Cloud Computing Inevitable?
Cloud computing is certainly in a phase of dramatic growth, with vendors providing new offerings and customers experimenting and adopting. There is no doubt that this trend will continue due to the benefits of scale, cost, operations, and segmentation of skill-sets. However, it is not inevitable that everything will move to the cloud. Certain organizations will have needs that are too custom-tailored to create a segmented cloud and will retain their internal systems - potentially building a ‘private cloud’. Of course, companies should evaluate the pros and cons for their own environments and for most there are likely many opportunities to move applications into the cloud and derive significant benefits.

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Causes of data loss and some statistics

Causes of data loss and statistics
Nearly 1 of 2 people (46%) lose data every year according to a study of Backblaze customers. Shocking? It surprised me at first glance, but then I dug in deeper.

Drive Failures
According to a Google study of hard drive failures, disk drives over a year old have about a 1 in 10 chance of failure each year. At this rate 1 of every 2 drives will fail every 5 years. A person that has a hard drive in their computer and an external drive for that period is nearly guaranteed to have one die.

Computer Theft and Computer Loss
15% of households annually experience burglary or theft according to the Bureau of Justice. While statistics are not available for what was stolen, when a home is burglarized, a computer is a likely target. According to the Ponemon Institute, 637,000 laptops are lost at airports across the country every year. How many more in taxi cabs, coffee shops, and at vacation destinations?

Viruses and Software Corruption
Various surveys across the web have shown that viruses cause 4% - 7% of all data loss. Add software corruption to the mix, boot sector issues, registry issues, etc. and this starts becoming significant.

Flooding, Fire, Earthquakes, and Other Disasters
According to FEMA, about 1 in 10 households that have flood insurance suffer a loss each year due to flood damage. Half a million buildings catch fire every year based on USFA statistics. Nearly 200 earthquakes with a magnitude of 6.0 or greater occur worldwide annually according to the USGS. Computers are sensitive devices and don’t like to be wet, hot, or shaken.

Human Error
“Oops” is the #2 most common cause of data loss (after hardware failure) according to data recovery specialist Ontrack. Is the delete key too big on the keyboard? Blame it on that…but all of us have done it and wished there there were an undo key that was just as big.

Losing data doesn’t always mean a hard drive crash. Sometimes it just means we deleted a folder (with our kids photos) or our dog knocked over an external drive (with our music library.) Whatever the cause, based on the actual needs of our customers, the various causes of data loss compile to require 1 of every 2 customers to restore data each year.

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Backup Awareness Month - first winners and slight clarifications

Today is the 5th day of Backup Awareness Month and these three people have already won their 1-year subscription to Backblaze online backup:

June 1st: Zé Rui Marques
June 2nd: Tim Slater
June 3rd: Michael Koch

Each of them simply clicked the Start Backing Up button to get a free trial on that day and were randomly selected to win a year of online backup free. They also now have a 1 in 30 chance of winning the Nikon Coolpix P90 camera.

Some Contest Clarifications:
You can win a year free - even if you are already a customer.
Backing up a laptop with Backblaze but have a desktop that isn’t backed up? Install the service on your desktop and it will be entered to win a year free. We’re still giving away 27 more free 1-year licenses this month. Add your other computers now.

You have a great chance to win the Nikon Coolpix P90.
As a daily winner, you have a 1 in 30 chance to win the Nikon camera.

Tell your friends to increase your chances.
If the person that wins the Nikon camera was recommended by you - you will win a Nikon camera too! Every time you recommend a friend, they will be entered to win…and effectively so are you.

There has never been a better time for you to add a computer or to help your friends and family get backed up. Tell them on Twitter, Facebook, Digg or in person!

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Backblaze release 1.0.0.149 and 1.0.0.150

New release
Backblaze has made a new release available and some users are being automatically upgraded. Below are the enhancements in this release:

Release Date: 6/5/09
Windows Version: 1.0.0.149
Mac Version: 1.0.0.150
Auto-Update: Some Users

Minor release to address a few small issues including:

Cloned Drive Primary Drive Selection
A small percentage of (mostly Mac) users that clone their drives were unable to select their primary drive for backup. This is fixed.

Backups Halt Temporarily
A small percentage of users have backups stop for an hour once per day. This is fixed.

Only users that seemed to be potentially affected by these items were auto-updated. All users will get these fixes during their next auto-update.

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Backblaze release 1.0.0.143 and 1.0.0.144

New release
Backblaze has made a new release available and all users are scheduled to be automatically upgraded. Below are the enhancements in this release:

Release Date: 6/2/09
Windows Version: 1.0.0.143
Mac Version: 1.0.0.144
Auto-Update: All Users

Cloned Drive Support
In April, Backblaze released a dramatically improved system for supporting external drives. Previously when an external drive was unplugged it would be treated as a drive that vanished and then reappeared when plugged in again. The new system remembers external drives and treats them uniquely from built-in drives. The new system also provided an interface to manage these external drives.

One thing we discovered after releasing this new system was that a significant number of people (primarily Mac users) cloned their drives. When a drive was cloned, it made it seem as if the same drive existed in two places at the same and confused the new external drive system.

This release enhances external drive support to better support customers who clone drives. The system detects the cloned drive, informs the user, and allows them to de-select that drive from backup. A few enhancements were also added to handle situations that appeared as cloned drives.

Email Support Issue Dialog
Backblaze provides a web page form and an email address to enable users to contact support. Once in a while, our support team is unable to respond to a user’s question because either the user mistyped their email address or our reply email is getting caught in their spam folder. To rectify this issue, this version has a notification system added that will pop-up a dialog via the Backblaze software to notify the user that our support team was unable to contact them and request they contact us via an alternate email address.

Better Exclusions Sort (Mac)
The Backblaze Mac exclusions list shows the folder being excluded. However, since some folder names (such as “Library”) exist in multiple paths, this version includes an option to “Show Path.” The exclusion list shows the directory path by default. This was done to support each platforms standard approach.

Extra Exclusions
We are always listening to users and looking for directories that contain temporary and other unnecessary files. This release added the TechTool cache directory to the exclusion list along with several other minor items.

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Backblaze philosophy for new releases

Release philosophy
Backblaze is constantly listening to customer feedback and innovating internally. The new features, bug fixes, and underlying enhancements that result from these become available in various releases of the Backblaze service. One of the pieces of feedback we heard was that some of you wanted to know more about these releases. We listened and I wanted to share our philosophy and approach:

Rollout Timeframe
Large releases with significant architectural changes are qualified internally and put through a rigorous beta testing period before being made available publicly. Small bug-fix or feature-enhancement releases are thoroughly qualified internally and tested with a smaller group of customers. While all customers are eventually automatically upgraded to the new release, larger releases are often rolled out gradually over a couple weeks or more.

Mac and Windows Simultaneous Release
By writing the system cross-platform from day one, we are typically able to do simultaneous releases - ensuring that Mac and Windows users have an identical experience and feature set. At times, there is a feature that is specific to one platform (for example, supporting Resource Forks is important on the Mac and does not exist on the Windows) which requires a slightly different release - but we tend to keep them nearly in sync.

Auto-Update Options
Most people just want their computer - and their backup - to work behind the scenes. As such, Backblaze automatically upgrades its software to the latest version. However, some users requested the ability to see if there was a new version available and they had not yet been auto-updated. We listened and added a “Check for Updates” option in the menu bar. You never need to click this - but if we are doing a rolling update, this will let you know that there is a new version available.

New Release Communications
Historically we quietly made improvements to the service and users would silently benefit. For large releases, such as the launch of the Windows version or the Mac version, we would publicly communicate the availability via the press and our blog. However, in order to minimize the amount of email we send to our customers, we did not send any communication regarding incremental releases. Going forward, we will publish what is new in each release here on our blog and send a notification via our Twitter account. We believe this is a good balance of letting users who are interested know without over-emailing our customers.

When we set out to build a backup service anyone could use, we assumed this was something people wanted to just install and forget - and for most people this was the case. However, we also found there is an entire base of people passionate about backup who want to stay involved and educated. For those of you in this latter category, I hope you enjoy the enhanced insight.

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June is Backup Awareness Month

Backup Awareness Month
For Backup Awareness Month, Backblaze conducted its 2nd annual user backup study. Well, we still have a ways to go as only 6% of consumers are doing regular backups.

To celebrate Backup Awareness Month, continue spreading the message, and get people backing up their computers, we are giving away a Free 1-Year Subscription to Backblaze every single day this month.

And at the end of the month, Backblaze is going to randomly select one of the daily winners to win a new Nikon Coolpix P90 camera. Moreover, to help the people who helped their friends and family backup…if someone referred the winner of the Nikon camera - they will win a Nikon Coolpix P90 camera as well.

Being entered is simple: just install the free trial and start backing up your computer.
We will randomly select one winner per day!

Already backing up with Backblaze? Help a friend start backing up! Do it in person, via Twitter or Facebook, or shout from the rooftops. It’s good karma and you could win a cool camera.

Couple notes:
* People who have previously installed are not eligible.
* We’ll be emailing winners every few days.
* Share this with your friends so you don’t end up as their data crisis counselor!

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TheAppleBlog requests old-time creativity

TAB_Paintbrush
Josh Pigford at TheAppleBlog was excited by the arrival of a new simple drawing application for the Mac called “Paintbrush” that brought back the pixelated times of the past. To celebrate, he challenged his readers to create images with the new app and offered to give two 1-year subscriptions to Backblaze to the best ones.

A few people really stood up to the challenge and created some amazing art.
Here are the two winning designs (by Sean Leary & DangerDude):
TAB_winner_cara
TAB_winner_lisa

You can probably guess to which one I’m partial. ;-)

Congratulations to both of you and enjoy the Backblaze service!

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