Gleb Budman - July 12, 2011
Each of the last four years during June’s Backup Awareness Month, Backblaze has conducted a data backup survey using Harris Interactive. We always ask the same question: are you backing up your computer data and, if so, how often?
The results of this fourth annual survey and the three previous ones are:
Percent of Respondents Who Backup Computer Data
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2011
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2010
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2009
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2008
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Backup Daily or More
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7%
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8%
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6%
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6%
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Backup Weekly or More
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14%
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15%
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14%
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13%
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Backup Monthly or More
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27%
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30%
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27%
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26%
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While in the last few years there has been a steady trend of more people backing up data; this year surprisingly fewer people responded that they backup their computers. Anyone have any theories?
Other interesting statistics from the survey:
35% of computer owners have NEVER backed up their computer.
51% of computer owners backup less than once a year (or never.)
Only 2% backup more frequently than once-per-day
(Backblaze recommends backing up continuously!)
Women are 33% more likely than men to have never backed up their computer.
Backups correspond with education; percent of people who have ever backed up:
* 56% High-school or less
* 68% Some college
* 75% College or more
Backups correspond with income; percent of people who have ever backed up:
* 56% Less than $35k
* 63% $35k – $49k
* 67% $50k – $74k
* 74% More than $75k
Backups correspond to employment; percent of people who have ever backed up:
* 74% Full-time employed or self-employed
* 58% Part-time employed
* 58% Unemployed
Your thoughts on these? Expected/not expected?
Have some friends or coworkers who are not backing up?
Give them the gift of online backup 
These surveys were conducted online within the United States by Harris Interactive on behalf of Backblaze June 28-30, 2011 among 2257 respondents, June 3-7, 2010 among 2071 respondents, May 13-14, 2009 among 2,185 respondents, and May 27-29, 2008 among 2,761 respondents. In all surveys, respondents consisted of U.S. adult computer users (aged 18+), weighted to the U.S. adult population of computer users. No estimates of theoretical sampling error can be calculated; a full methodology is available.
Gleb Budman - June 11, 2010
Losing all of your photos forever.
Paying iTunes a second time to buy all your music again.
Pulling your hair out when your computer won’t boot.
…if these reasons aren’t enough to backup your computer, we’re giving you one more:
A free Apple iPad.
Every computer that starts backing up in June will be entered to win an iPad.
* Already backed up your desktop? What about your laptop?
* Already backed up your PC? What about your Mac?
* Already backed up your home computer? What about your work computer?
Start backing up any of them and you will be entered to win!
But you say, I care about my data and already backup all my computers with Backblaze!
No problem.
Refer a friend, family member, or co-worker to start backing up -
BOTH of you will be entered to win an iPad.
* They will be entered to win an iPad as the one who started backing up.
* You will win an iPad if they win an iPad.
Want to increase your chances?
Recommend users backup with Backblaze on Facebook, Twitter, etc.
Some more details:
* Backblaze must be installed initially on the computer between June 1-30, 2010.
* Installing multiple times on one computer does not increase your chances of winning.
* Apple iPads being awarded are 16 GB versions ($499 value each.)
…oh, and aside from an iPad, you’re really going to be happy that you’re backed up!
Gleb Budman -
Has it been a year already? It feels like just yesterday I was writing about our last survey with Harris Interactive where we ask how often people backup their computers. Well, it’s June again and we re-ran the survey.
* Good news: Fewer people are not doing regular backups (92% now vs. 94% last year).
* Bad news: 92% of people are still not regularly backing up.
The trend to backup is in the right direction, but has a long way to go.
To help, we’re going to give away two Apple iPads this month to people who backup.
Do you have a new computer you’ve been meaning to get backed up?
Are your parents backing up their computers with all their kid photos on them?
Are you friends backing up their computer?
What about your co-workers?
You know how easy it is to start backing up:
* Visit www.backblaze.com and click Start Backing Up
* Enter an email and password
* You’re done!
Starting to get backed up takes less time than checking your email.
Gleb Budman - July 8, 2009
June was Backup Awareness Month and every day we chose one person who installed a free trial to receive a one-year subscription to Backblaze. We received a lot of great feedback from the daily winners, many being shocked to have won something and thrilled to have the security of knowing they were backed up.
As promised, we also selected one of the daily winners for the big prize of a Nikon Coolpix P90 digital camera. We also asked each of the daily winners where they learned about Backblaze and are giving that person an identical camera.
All the daily winners
Zé Rui Marques
Tim Slater
Michael Koch
M. S.
Tom Hutchinson
Andreas Marnevall
Mick Logan
Brian Bedrick
Quinn Roberts
Lex Vilanova
Nick Phillips
Andrea Palumbo
Brian Murphy
Keith Nugent
Leana Lucas
Suzanne Beal
Cole Crain
Laurel McConnell
Van Peterson
Hunter Thompson
Chris Chase
Aaron With
Jim Selchow
Mark Armstrong
And the grand prize winners are…
* Keith Nugent – who learned about the service on Twitter and TWIP from…
* Ron Brinkmann
Congratulations Keith for winning both a year of Backblaze unlimited online backup and a Nikon Coolpix P90 camera!
And thank you Ron for helping Keith learn about the Backblaze online backup solution…and congratulations on winning the corresponding Coolpix camera!
Happy Backup Awareness Month!
Gleb Budman - June 5, 2009
Today is the 5th day of Backup Awareness Month and these three people have already won their 1-year subscription to Backblaze online backup:
June 1st: Zé Rui Marques
June 2nd: Tim Slater
June 3rd: Michael Koch
Each of them simply clicked the Start Backing Up button to get a free trial on that day and were randomly selected to win a year of online backup free. They also now have a 1 in 30 chance of winning the Nikon Coolpix P90 camera.
Some Contest Clarifications:
You can win a year free – even if you are already a customer.
Backing up a laptop with Backblaze but have a desktop that isn’t backed up? Install the service on your desktop and it will be entered to win a year free. We’re still giving away 27 more free 1-year licenses this month. Add your other computers now.
You have a great chance to win the Nikon Coolpix P90.
As a daily winner, you have a 1 in 30 chance to win the Nikon camera.
Tell your friends to increase your chances.
If the person that wins the Nikon camera was recommended by you – you will win a Nikon camera too! Every time you recommend a friend, they will be entered to win…and effectively so are you.
There has never been a better time for you to add a computer or to help your friends and family get backed up. Tell them on Twitter, Facebook, Digg or in person!
Gleb Budman - June 1, 2009
For Backup Awareness Month, Backblaze conducted its 2nd annual user backup study. Well, we still have a ways to go as only 6% of consumers are doing regular backups.
To celebrate Backup Awareness Month, continue spreading the message, and get people backing up their computers, we are giving away a Free 1-Year Subscription to Backblaze every single day this month.
And at the end of the month, Backblaze is going to randomly select one of the daily winners to win a new Nikon Coolpix P90 camera. Moreover, to help the people who helped their friends and family backup…if someone referred the winner of the Nikon camera – they will win a Nikon Coolpix P90 camera as well.
Being entered is simple: just install the free trial and start backing up your computer.
We will randomly select one winner per day!
Already backing up with Backblaze? Help a friend start backing up! Do it in person, via Twitter or Facebook, or shout from the rooftops. It’s good karma and you could win a cool camera.
Couple notes:
* People who have previously installed are not eligible.
* We’ll be emailing winners every few days.
* Share this with your friends so you don’t end up as their data crisis counselor!
