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The Survey Says: Apathy is Winning

Why is Yev so sad? Is it because Backup Awareness month is nearly over? No. You see we just got back the results from our annual State of User Data Backup survey and the results made him sad. Let me explain. Each year for the past 6 years we’ve asked the folks at Harris Interactive to conduct this survey for us. Each time they reach out to thousands of people and ask them a simple question: “How often do you back up all the data on your computer?”

We sponsor this survey each June, in concert with Backup Awareness Month. While more and more people sign up each day with Backblaze to back up the precious memories and important files stashed away on their PCs and Macs, the survey is completely blind to that fact. The survey takers reach out across the US to grab a cross section of users from all regions of the country, in ages from 18 to 80+, across different social economic ranges, different educational backgrounds and more. The results are tabulated and sent to us.

For 2013, only 71.17% of the people surveyed have ever backed up their computer as compared to 2012 in which 71.21% of people reported doing the same. Basically that’s no change, nada. So how often do people back up their systems? Here’s a comparison of 2012 versus 2013. Not much change, is there?

“But, my data isn’t valuable enough to back up everyday.”

Some people tell us that they don’t need to back up everyday, for them once a week or even once a month is fine. At that point they back up their computer, usually manually, to an external hard drive or a USB stick and they’re happy. But nearly half of the people surveyed, accumulate 6 or more months worth of photos, videos, documents, spreadsheets, etc., before they back up their computer. Think for a minute about the files on your computer that you added or changed in the last six months. What would you lose if they were gone, forever?

The 10%

Reality check time. I would guess that since you are reading this blog you are a Backblaze customer. So we are, as they say, preaching to the choir. If Harris Interactive called you, you would happily say that you not only backup daily, you back up continuously and automatically with Backblaze. You are part of the 10% and we thank you.

But we know that over 50% of you are Backblaze customers because either you or someone you know lost data first. The truth is that in this digital age, many of the memories we cherish and the other important information we store can be lost in the blink of an eye.

Tell us what you think

As one of the 10% of the people who back up their systems regularly, what do you think of our survey results. Do only 10% of the people you know back up their computers daily or more often? Is it more than 10%? Less than 10%. Tell us what you think. You can comment below, tweet, post, email, whatever. Yev, our Social Marketing guru loves to hear from our customers, here’s your chance to make him smile.

VIZIO, Backblaze and friends…

It’s nice to have friends. You’ve probably heard of VIZIO and maybe some of those other companies in the picture above, Hulu, Netflix, Amazon and the rest. And there’s Backblaze right in the middle – cool huh? That’s Matt McRae, the CTO of VIZIO, introducing their new PC lineup, All-in-Ones, Notebooks, and Thin + Lights. Matt gave us a nice shout out to everyone there, thanks Matt! Yup, really cool.

What all this means is that online backup has taken the first step in becoming an integral part of the PC experience. You get a new computer and one of the things it should do is protect the stuff you put on it, automatically and continuously. VIZIO understands this and reached out to Backblaze, and there we are, with all our new found friends. As part of Backup Awareness month, Backblaze recently announced survey results showing that 10% of computer users backup their computer daily or more often. Having online backup be an integrated part of the PC experience can only help to reduce the senseless loss of data that occurs when a person does not backup their system. VIZIO believes that data backup should be part of the PC experience and we agree.

To be clear we are not built in, we are an add-on service that must be installed. But VIZIO has made it pretty simple. They have a “V” button that brings up a list of services. You can download and install the Backblaze service onto the VIZIO PC, pay for it, and you are backing up your photos, videos, spreadsheet and more. Check out the press release for more details.

10% now back up daily, 90% to go!

Backup Awareness 2012
Five years worth of data
10% percent may not seem like a lot, but in the world of online backup it’s a milestone. For the last 5 years Backblaze has had the folks at Harris Interactive ask “How often do you backup all the data on your computer?” To our dismay, daily backup of the photos, videos, music, data and more on people’s computers has languished at 6-8%. But our 2012 survey said “10%” now do daily backups, a 47% increase over 2011 – Woo Hoo. Even better, the survey also revealed that weekly backups increased 38% over 2011 and monthly backups increased 29% over 2011. In other words, people are backing up their data more often and that is GREAT news.

There’s still work to do
But all is not rosy in backup land as 29% of computer users have never backed up all the data on their computer (cue scary music here). While 29% is a decrease of 15% over 2011, it is still too high. So we wanted to know why would someone not do daily backups? Amazingly, 59% thought that daily data backups were either too complicated or too expensive, or they just plain forget to do it. Hmmm, so is there a way to backup a computer that is easy to use, affordable, automatic and continuous?

Our challenge for 2013
Here’s our audacious goal for 2013. Let’s get the percentage of people who backup daily (10% in 2012) to be higher than the percentage of people who don’t backup at all (29% in 2012). Impossible you say. Let’s try – “no try, do”. How can you help? Give the gift of Backblaze, to someone you know from the 90% who don’t back up daily. Of course we’ll keep plugging away here and between us we can reach the 2013 goal. Thanks for your help.

“How often do you backup all the data on your computer?”

Other interesting statistics from the 2012 survey:
• 43% of computer owners backup less than once a year (or never.)
• Only 3% backup more frequently than once-per-day
     (Backblaze recommends backing up continuously!)

How backup corresponds with education; percent of people who have ever backed up their data:
• 62% High-school or less
• 74% Some college
• 79% College or more

How backup corresponds with income; percent of people who have ever backed up their data:
• 71% Less than $35k
• 68% $35k – $49k
• 69% $50k – $74k
• 74% More than $75k

How backup corresponds to employment status; percent of people who have ever backed up their data:
• 75% Full-time employed or self-employed
• 70% Part-time employed
• 68% Unemployed
• 71% Student
• 65% Retired

Survey Methodology
The surveys were conducted online within the United States by Harris Interactive on behalf of Backblaze as follows: May 31–June 4, 2012 among 2,209 respondents, June 28–30, 2011 among 2,257 respondents, June 3–7, 2010 among 2,071 respondents, May 13–14, 2009 among 2,185 respondents, and May 27–29, 2008 among 2,761 respondents. In all surveys, respondents consisted of U.S. adult computer users (aged 18+), weighted to the U.S. adult population of computer users. No estimates of theoretical sampling error can be calculated.

Backup Awareness Month 2012

Backup Awareness Month 2012

June is Backup Awareness Month. To celebrate we’ve gathered up some of our favorite stories to share throughout the month. We’ve also added in a dash of Billy and his cat Felix throughout the month to make it fun. So look for the latest story or Billy adventure by checking out the Backblaze web site throughout the month of June. There’ll be something new nearly every day, enjoy.

“Wait a minute”, you say, “I have a fabulous story to share!” About the time when Backblaze saved all the photos from your wedding or the videos of your first child or your tax returns or your demo recordings of your soon to be famous boy band. We want to hear it! Send us your stories and don’t forget to send a picture, it’s always nice to connect real people to real stories. Email your love to:

Send your love to Backblaze

But, an entire month for Backup Awareness? Yes, there are still too many people out there that do not backup the stuff on their PC or Mac and lose irreplaceable data. Yes, it’s true. Try this: ask 10 of your friends, “Do you backup your computer everyday?” See how few do, and then see how many different reasons you get for why they don’t, “It’s too hard”, “too expensive”, “I forget to do it”, “what’s backup”. We’ve heard them all. You’ll quickly see why we need a whole month for Backup Awareness. You have 30 days, better get started…

94% of computer users still risk data loss

Backup Awareness Month 2011
Each of the last four years during June’s Backup Awareness Month, Backblaze has conducted a data backup survey using Harris Interactive. We always ask the same question: are you backing up your computer data and, if so, how often?

The results of this fourth annual survey and the three previous ones are:

Percent of Respondents Who Backup Computer Data






Backup Daily or More





Backup Weekly or More





Backup Monthly or More





While in the last few years there has been a steady trend of more people backing up data; this year surprisingly fewer people responded that they backup their computers. Anyone have any theories?

Other interesting statistics from the survey:

  • 35% of computer owners have NEVER backed up their computer.
  • 51% of computer owners backup less than once a year (or never.)
  • Only 2% backup more frequently than once-per-day
    (Backblaze recommends backing up continuously!)
  • Women are 33% more likely than men to have never backed up their computer.
  • Backups correspond with education; percent of people who have ever backed up:
    * 56% High-school or less
    * 68% Some college
    * 75% College or more
  • Backups correspond with income; percent of people who have ever backed up:
    * 56% Less than $35k
    * 63% $35k – $49k
    * 67% $50k – $74k
    * 74% More than $75k
  • Backups correspond to employment; percent of people who have ever backed up:
    * 74% Full-time employed or self-employed
    * 58% Part-time employed
    * 58% Unemployed
  • Your thoughts on these? Expected/not expected?

    Have some friends or coworkers who are not backing up?
    Give them the gift of online backup ;-)

    These surveys were conducted online within the United States by Harris Interactive on behalf of Backblaze June 28-30, 2011 among 2257 respondents, June 3-7, 2010 among 2071 respondents, May 13-14, 2009 among 2,185 respondents, and May 27-29, 2008 among 2,761 respondents. In all surveys, respondents consisted of U.S. adult computer users (aged 18+), weighted to the U.S. adult population of computer users. No estimates of theoretical sampling error can be calculated; a full methodology is available.

    Backblaze is giving away 2 Apple iPads

    Free iPad
    Losing all of your photos forever.
    Paying iTunes a second time to buy all your music again.
    Pulling your hair out when your computer won’t boot.

    …if these reasons aren’t enough to backup your computer, we’re giving you one more:
    A free Apple iPad.

    Every computer that starts backing up in June will be entered to win an iPad.
    * Already backed up your desktop? What about your laptop?
    * Already backed up your PC? What about your Mac?
    * Already backed up your home computer? What about your work computer?
    Start backing up any of them and you will be entered to win!

    But you say, I care about my data and already backup all my computers with Backblaze!
    No problem.

    Refer a friend, family member, or co-worker to start backing up -
    BOTH of you will be entered to win an iPad.

    * They will be entered to win an iPad as the one who started backing up.
    * You will win an iPad if they win an iPad.

    Want to increase your chances?
    Recommend users backup with Backblaze on Facebook, Twitter, etc.

    Some more details:
    * Backblaze must be installed initially on the computer between June 1-30, 2010.
    * Installing multiple times on one computer does not increase your chances of winning.
    * Apple iPads being awarded are 16 GB versions ($499 value each.)
    …oh, and aside from an iPad, you’re really going to be happy that you’re backed up!

    Backup Awareness Month – June 2010

    Has it been a year already? It feels like just yesterday I was writing about our last survey with Harris Interactive where we ask how often people backup their computers. Well, it’s June again and we re-ran the survey.
    * Good news: Fewer people are not doing regular backups (92% now vs. 94% last year).
    * Bad news: 92% of people are still not regularly backing up.

    Backup Frequency

    The trend to backup is in the right direction, but has a long way to go.

    To help, we’re going to give away two Apple iPads this month to people who backup.

    Do you have a new computer you’ve been meaning to get backed up?
    Are your parents backing up their computers with all their kid photos on them?
    Are you friends backing up their computer?
    What about your co-workers?

    You know how easy it is to start backing up:
    * Visit and click Start Backing Up
    * Enter an email and password
    * You’re done!
    Starting to get backed up takes less time than checking your email.

    Backup Awareness Month winners

    Backup Awareness Month
    June was Backup Awareness Month and every day we chose one person who installed a free trial to receive a one-year subscription to Backblaze. We received a lot of great feedback from the daily winners, many being shocked to have won something and thrilled to have the security of knowing they were backed up.

    As promised, we also selected one of the daily winners for the big prize of a Nikon Coolpix P90 digital camera. We also asked each of the daily winners where they learned about Backblaze and are giving that person an identical camera.

    All the daily winners

    Zé Rui Marques
    Tim Slater
    Michael Koch
    M. S.
    Tom Hutchinson
    Andreas Marnevall
    Mick Logan
    Brian Bedrick
    Quinn Roberts
    Lex Vilanova
    Nick Phillips
    Andrea Palumbo
    Brian Murphy
    Keith Nugent
    Leana Lucas
    Suzanne Beal
    Cole Crain
    Laurel McConnell
    Van Peterson
    Hunter Thompson
    Chris Chase
    Aaron With
    Jim Selchow
    Mark Armstrong

    And the grand prize winners are…
    * Keith Nugent – who learned about the service on Twitter and TWIP from…
    * Ron Brinkmann

    Congratulations Keith for winning both a year of Backblaze unlimited online backup and a Nikon Coolpix P90 camera!

    And thank you Ron for helping Keith learn about the Backblaze online backup solution…and congratulations on winning the corresponding Coolpix camera!

    Happy Backup Awareness Month!